Marketing Plan of Action

Arivee Vargas.

You do one live video per week.
We turn it into an entire content ecosystem.

1
Live
→
12–15
Pieces / Week
→
3
Platforms
LinkedIn · YouTube · Instagram
The Process

From Live to
Content Ecosystem

Every piece traces back to one anchor: the weekly live video. Here's how it flows.

1

Weekly Live Video

30–45 minutes, streamed to LinkedIn + YouTube. High energy. Deep expertise. Goes against baseline industry takes. One live per month is the anchor to purposefully sell.

LinkedIn Live YouTube Live Raw Transcript
2

We Repurpose Your Video and Words

The transcript feeds everything below. Each piece is pulled from real ideas spoken in the live — not generic filler.

Transcript → Content Engine
3

3 Mid-Length Videos (5–7 min)

Cut from the live. Each highlights a key idea, story, or framework. Uploaded to YouTube, some to LinkedIn.

YouTube LinkedIn (select)
4

5–7 Short Clips (1–2 min)

Energy-first. Story-first. Unique non-cheap captions. Must have substance to signal real expertise to AI — 20-second curiosity clips aren't enough anymore.

LinkedIn YouTube Shorts Instagram Reels
5

Weekly Newsletter

Built from the live transcript. Deployed as a LinkedIn Newsletter. Must include embedded YouTube video.

LinkedIn Newsletter Embedded YouTube
6

2–3 Image Posts

Based on live transcript insights. Accompanied by Nano Banana–generated images or real photos when available.

LinkedIn Instagram
The Anchor
Weekly Live Video
30–45 min → LinkedIn + YouTube
Magic Sauce
3
Mid-Length Videos
5–7 min each, cut from the live. Key ideas, stories, frameworks.
YouTube LinkedIn
5–7
Short Clips
1–2 min each. Energy-first. Substance over curiosity bait.
LinkedIn YT Shorts IG Reels
1
Weekly Newsletter
From the transcript. LinkedIn Newsletter with embedded YouTube video.
LinkedIn + YT Embed
2–3
Image Posts
AI-generated or real photos paired with insights from the live.
LinkedIn Instagram
Total Weekly Output:
12–15 pieces
from one 30-min session
Content Standards

Every Video Must:

01

Highlight Energy

High-energy delivery. Not a lecture — a show.

02

Highlight Story

Real stories, real examples. Not abstract advice.

03

Highlight Unique Ideas

Go against baseline. Say what others won't.

04

Prove Credibility

Deep expertise signaling. Not surface-level tips.

05

Non-Cheap Captions

Unique, styled captions — not auto-generated garbage.

06

Substance for AI

Must have enough depth to signal expertise to AI systems. 20-second clips aren't enough anymore.

Phased Rollout

Month 1 → Month 2
& Beyond

We start producing immediately from existing recordings, then level up with live video in Month 2.

Month 1 — March 2026

Leverage 4 Masterclass Recordings

  • → Repurpose 4 existing masterclass recordings into full content ecosystem
  • → 3 mid-length videos + 5–7 shorts + newsletter + image posts per recording
  • → Deploy across LinkedIn, YouTube, Instagram starting March 1
  • → Build messaging framework + contrarian positioning
Month 2+ — April 2026 Onward

Weekly LinkedIn Live Videos

  • → Weekly live video (30–45 min) streamed to LinkedIn + YouTube
  • → Strategic content for attorneys, law firms, and high performers
  • → Full repurposing engine from each live (12–15 pieces/week)
  • → One live per month is the sales-focused anchor
  • → YouTube distribution + newsletter compounding
Investment

Pricing

Recommended
3-Month Package
$7K
$2,333/month
  • ✓ Live video messaging and delivery strategy
  • ✓ 12–15 pieces of content per week
  • ✓ Multi-platform deployment (LinkedIn, YouTube, IG)
  • ✓ Notion content calendar management
  • ✓ Weekly newsletter production
  • ✓ Messaging & positioning strategy
Save $2,000 vs. monthly
Monthly
$3K
per month
  • ✓ Live video messaging and delivery strategy
  • ✓ 12–15 pieces of content per week
  • ✓ Multi-platform deployment (LinkedIn, YouTube, IG)
  • ✓ Notion content calendar management
  • ✓ Weekly newsletter production
  • ✓ Messaging & positioning strategy
Month-to-month flexibility
Immediate Next Steps

What Needs
To Happen Now

1

Meet to Connect Social Accounts

Schedule a meeting so Arivee can connect LinkedIn, Instagram, and YouTube to the Notion content dashboard. One-time setup — after this, we handle everything.

2

Send Us the Recording Tuesday

When Tuesday's masterclass recording is done processing, send it over. We'll start producing content from it immediately.

3

Posts Start Deploying March 1

Content goes live across all platforms starting March 1 (or sooner once accounts are connected and first recording is processed).

Growth Academy Global — Arivee Vargas Content Plan — February 2026